19 laws of fundraising

1. Anything is possible. Everything isn't.
2. Difference = donations. Emphasize it.
3. Stop stewarding, start communicating.
4. A pitch without a problem is a problem.
5. You're competing for story, not for glory.
6. It's OK for nonprofits to look a little slick.
7. Donor retention always beats acquisition.
8. Goals can guide, but routines realize funding.
9. Reject presentations, embrace conversations.
10. Sell donors on your vision, not just your cause.
11. Complicated missions complicate fundraising.
12. Websites are your best fundraising employees.
13. You can't wake a donor pretending to be asleep.
14. Brands that chase all channels chase away funding.
15. Fundraising starts with boards and teams, not tactics.
16. CSR isn't just money: corporations are megaphones too.
17. Give donors a story to remember — not a fact to memorize.
18. Writing is a fundraising superpower, and ink ignites movements.
19. To get funding, be fundable and findable. Brand first, funding second.

 19 laws of fundraising is compiled by Kevin L. Brown